- MyPillow CEO Mike Lindell wants to launch an e-commerce platform, MyStore, to rival Amazon.
- He announced the coming launch on Steve Bannon’s “War Room: Pandemic” podcast.
- MyStore lists items such as “freedom coffee,” “uncommon USA flag pole,” and pro-Trump books.
MyPillow CEO Mike Lindell has another new idea: a patriotism-themed e-commerce platform.
Speaking on Steve Bannon’s “War Room: Pandemic” podcast on Monday, Lindell announced that he was launching a company called MyStore as a rival to Amazon. Lindell’s latest appearance on Bannon’s podcast follows a visit to the show two weeks ago, when he went on a long rant about voter-fraud allegations and former President Donald Trump.
The MyPillow website features a version of MyStore with 81 products. These include “freedom flags,” “freedom coffee,” and an “uncommon US flagpole.”
Also sold on the site are books about Trump, including a book titled “Love Joy Trump.” Lindell has also listed his memoir, “What Are the Odds?” for $9.97.
“For years entrepreneurs and inventors have come to me with products and ideas. They don’t know how to market them, and I haven’t had the time to show them,” Lindell said in a video on the site.
“I am going to put vetted products from great entrepreneurs on here, like you see a sampling of them here today, that are going to change this country,” he continued.
“We’re finally going to be able to see these products and be able to get these great entrepreneurs, their great ideas, out to you, the public.”
The site also proclaims that there are “hundreds” of products coming soon, and it includes a link to a form for people to submit applications for “products ready for market.”
It is unclear whether Lindell was referring to the current iteration of MyStore as being a solid contender to rival Amazon’s dominance in the US e-commerce market, or whether he planned to launch another version of it.
Lindell told Insider in February that he expected MyPillow to lose $65 million in revenue this year over his election-fraud claims, but analysts and marketing experts say he might be able to find a way to capitalize on the bad press to get some monetary returns.